Branded and promotional merchandise is a great marketing tool for your organisation. Think about it – it’s a cost-effective way of getting your identity out there and an opportunity to build good will among your customers, staff and business partners. It aids brand recognition and, used correctly, it can lead to repeated exposure of your message to your customers. We all pass posters and billboards, seeing them for perhaps a moment or two – but we drink from that mug, or write with that pen every single day. Where better to put your brand?