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What is Direct Mail?

Direct mail is a form of advertising where the customer receives a physical letter/pack through the mail informing them about your charity, business or club. It is targeted, focused and personalised for each customer, so they know how valuable they are to your organisation. In a time of ever-growing virtual communications, direct mail has had a rebirth, giving the customer an opportunity to read and take in the information you are providing, rather than scrolling and skipping over your organisation. You can directly target a customer base with a specific offer or discount, and improve your business.

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Direct Mail and Data Management. iMail from iSupply


Direct mail can focus on a smaller group of prospects who are more likely to respond to your offer, giving you more bang for your buck.


With direct mail, you can address your customers by name, speak to them individually, and appeal to their interests and needs.


From letters, postcards to brochures, a wide variety of inexpensive and easy formats are available for your direct mail campaign.

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Direct Mail Security - iSupply, Galway, Ireland


Within the iSupply Group, security and privacy are as important to us as they are to you.

We not only protect your printed materials in our secure facility, but we ensure the privacy of your communications as well. With data encryption and secure FTP transfers, and electronic guardianship of your files, your information and printed material are safe and secure.

Everyone at iSupply is committed to maintaining the confidentiality of the information we obtain from our clients. We safeguard all information and comply with all regulations governing the collection, storage and dissemination of any information including new GDPR regulations.

Our Direct Mail Process

iSupply Direct Mail Marketing
Recent studies show that 18-34-year-olds are one of the most responsive audiences to Direct Mail with 63% of them considering receiving it “a pleasureAn Post
Lots of research has been done on Direct Mail and 93% of it is read, filed or passed on with one in five responding.* With stats like that it doesn’t add up not to use it.An Post
66% of 18 – 25 year olds prefer receiving vouchers or club card loyalty rewards in the postAn Post
47% of 18-25-year-olds said that addresses letters/leaflets make them feel like a valued customer compared to 32% when it comes to emails.An Post

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