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Why you should use promotional items in marketing your business

February 7, 2019 by in category Branding tagged as , with 0 and 0

People love free stuff.

We don’t care what it is – but it’s even better when it’s useful! Here are 5 legit reasons to include it in your business plan.

Brand Recognition

Did you know that every 8 in 10 people own between 1-5 promo products?

You work hard all year long to get your brand out there – through print advertising, online platforms, and good old fashioned face-to-face meetings. But think of that free mug you received 6 months ago and drink coffee from every day – or the free pen that always seems to be on your desk when you need one – you could have your company logo on that, doing the work for you!

Spreading the Love

Let your clients do the advertising for you! Think about it – a cap with your logo on a client working in the sporting world – the client is meeting with people in the same industry, and the first thing they see is your logo – giving targeted exposure to your desired market.

Low-Cost Effective Marketing

Not every business has the margin or marketing budget for a nationwide campaign.  But with the correct merchandise, you can avail of valuable advertising space (your clients desk or home) for a fraction of the price – and won’t cost you your entire marketing budget!

Not only that, but again you are targeting the correct people. An advertisement in a nationwide newspaper might be seen by thousands, but what percentage of those are your target audience? With careful distribution, promotional marketing can reap all the benefits without the cost.

They are memorable

Clever use of products can make your business stand out from the crowd and really give that personal touch – for example, if you are a supplier to the food industry – why not send them something clever AND useful like a kitchen utensil that just happens to have your logo and contact details on it? So it’s not just the boss that sees it – every member of staff will too!

Express your Brand Personality

Why not use promo items to get your brand personality across – using smart graphic design can have a huge impact on something as simple as a t-shirt or mug, and can be fun, witty and eye-catching. Clients appreciate something different, and will remember you for it!


But don’t take our word for it – here are some really interesting statistics when it comes to promotional products

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