“Yes, this was a successful project, and iSupply delivered on what we needed… we received some positive feedback about the materials, and we believe the campaign has delivered a strong return.”
Project Overview
COPE Galway is a charitable organisation dedicated to supporting vulnerable individuals and families across Galway, Ireland. In a climate where digital communications often go unnoticed, COPE Galway sought to reconnect with its audience through a more tangible, trusted channel: direct mail.
To bring this campaign to life, they partnered with iSupply Printing & Signage, leveraging their expertise in secure, high-quality, end-to-end direct mail services. The goal? Drive awareness, foster deeper engagement, and encourage community action.
Challenge
COPE Galway needed to break through digital saturation and connect with recipients in a way that felt personal and meaningful. They faced several key challenges:
– Digital fatigue among target audiences: With overflowing inboxes and declining attention spans, digital ads and emails were increasingly being ignored.
– Building trust and credibility: As a nonprofit, COPE Galway relies on emotional resonance and transparency — qualities not easily conveyed through fleeting digital messages.
– Engaging both existing supporters and new prospects: A multichannel approach needed to balance reach, impact, and cost-efficiency.
These challenges aligned with broader industry trends: while digital advertising is cost-effective, it often lacks staying power. Research shows that direct mail, despite higher initial costs, often delivers greater recall, engagement, and ROI when used strategically.
Solution
To address these challenges, iSupply delivered a comprehensive direct mail campaign — managing everything from design consultation and data handling to print production and distribution. Their professional, responsive service ensured quality at every step.
Strategic Execution Highlights:
– Secure data handling and personalisation to connect with recipients meaningfully
– High-quality print production to reflect COPE Galway’s professionalism and credibility
– Timely and well-managed distribution to ensure reliable delivery and campaign rollout
Real Results:
– Positive Engagement: COPE Galway saw increased community interaction and feedback after the mailings.
– Quality Output: The final print materials were described as professional and impactful.
– Strong ROI: The campaign was considered a success with measurable outcomes and a high likelihood of return on investment.
– Future Readiness: COPE Galway confirmed they would reuse direct mail in future campaigns and recommend iSupply’s services to others.
Why This Worked: Supporting Research
– 60% of Irish adults say direct mail influenced a purchase decision — it drives action (An Post, 2022).
– Direct mail is more likely to be retained (67% keep it for up to a week) and better remembered than digital messages.
– Emotional value matters: 70% of consumers find direct mail more personal than email, especially younger audiences.
– Combining direct mail with digital strategies amplifies impact — a proven approach in multichannel marketing.
– Direct mail’s cost-effectiveness is improving: campaigns with CPA under £150 doubled in 2024, showing increased ROI potential.
Conclusion
In a world where digital messages are easily overlooked, COPE Galway and iSupply Printing & Signage proved that direct mail remains a powerful tool — especially when used to foster trust, tell a compelling story, and support multichannel marketing strategies.
This case demonstrates how a tangible, thoughtful approach to communication can generate measurable results — and how nonprofits can use traditional media in modern, data-driven ways.
Infographic credit: (https://www.proactive.marketing/)
